client:
derek kerzner
design package:
the signature
deliverables:
☑ custom branding
☑ custom showit website
☑ on-page seo
the pain points
- Derek’s current brand presentation no longer reflects the level of work and reputation he has built over the years. While his portfolio speaks to a high-end market, his outdated website and DIY logos don’t visually communicate what he offer.
- His brand lacks a cohesive, elevated identity. Without intentional positioning, refined visuals, and strategic messaging, Derek blends into the market instead of standing out as a premium choice.
- Additionally, his website doesn’t fully showcase the depth and quality of his work. The design and structure feel less professional than the experience he actually delivers, creating a disconnect between his talent and his online presence.
the objectives
- Develop a cohesive, elevated brand identity that reflects Derek’s expertise and positions him confidently within the luxury market.
- Refine his messaging and positioning to clearly communicate the value, professionalism, and caliber of work he delivers.
- Design a polished, high-end website that showcases his portfolio properly and aligns his online presence with the premium experience he provides.
- Replace his DIY logos and outdated visuals with a refined, professional brand system that increases perceived value and builds stronger trust at first glance.
as a brand & website designer for wedding photographers and professionals
- We conducted an in-depth discovery process to uncover Keira's unique value proposition, developing her "Heirloom Storyteller" positioning and creating a comprehensive brand strategy that defines her personality, voice, and sensory experience.
- We crafted a sophisticated visual system including a refined color palette, thoughtfully selected typography, and brand elements that balance timeless elegance with warm authenticity, perfectly reflecting the heirloom quality of Keira's photography.
- We developed evocative, intentional messaging that speaks directly to couples seeking meaningful documentation of their wedding day, using poetic yet genuine language that mirrors the emotional depth of Keira's photographic approach.
- We designed a gallery-like digital experience with a clean, neutral backdrop that allows Keira's work to shine while guiding visitors through an intimate journey that helps them envision their own story being told through her lens.
our role
design concept
(mood board)
(color palette)
branding
READY FOR A BRAND THAT ACTUALLY FEELS LIKE YOU?
Schedule a no-pressure call to discuss your vision and see if we're a good fit to work together!
let's do this!
