client:
brooklyn harmon
design package:
the signature
deliverables:
☑ custom branding
☑ custom showit website
☑ on-page seo
the pain points
- Brooklyn's current website doesn't reflect her unique blend of editorial sophistication and warm approachability, making it difficult to attract her ideal luxury clients who value both artistry and authentic connection.
- Her brand messaging lacks clarity about what makes her different from other wedding photographers, leaving potential clients unsure why they should choose her over competitors.
- The website doesn't effectively communicate her premium positioning or transparent process, causing uncertainty about investment levels and what clients can expect from their experience.
the objectives
- Create a sophisticated brand identity that authentically reflects Brooklyn's personality, balancing editorial elegance with genuine warmth to attract couples who value both luxury and real connection.
- Establish clear brand differentiation through destination specialization, transparent pricing, and showcase her unique client experience that transforms strangers into trusted friends.
- Design a website that converts ideal clients by clearly communicating Brooklyn's value, process, and premium positioning while maintaining her approachable, welcoming tone.
as a brand & website designer for wedding photographers and professionals
- Developed a comprehensive brand strategy that captures Brooklyn's authentic voice, defining her core values, mission, and personality to create consistent messaging across all touchpoints.
- Crafted distinctive brand messaging and tone guidelines that balance sophistication with warmth, ensuring every word reflects Brooklyn's unique approach to luxury wedding photography.
- Designed a website structure that showcases Brooklyn's editorial excellence while making the client journey transparent, from initial inquiry through final delivery.
- Created SEO-optimized content strategy targeting destination wedding markets and luxury couples, positioning Brooklyn as a specialist in both Kansas City and worldwide locations.
our role
design concept
(mood board)
(color palette)
branding
