client:
alexandra diemer
design package:
the signature
deliverables:
☑ custom branding
☑ custom showit website
☑ on-page seo
the pain points
- Alexandra's brand lacked a cohesive look and feel across touchpoints, making it difficult for ideal clients to instantly recognize her distinctive golden-hour style and emotional storytelling approach.
- Attracting price-focused clients, without clear brand positioning, she was drawing couples who prioritized cost over the emotional depth and timeless heirloom quality her photography provides.
- Difficulty standing out in a crowded market. Her warm personality and signature aesthetic weren't being communicated effectively, causing her to blend in with other Michigan photographers rather than shine as the "emotional archivist" she truly is.
the objectives
- Create a warm, timeless brand identity. Develop a visual system that captures Alexandra's golden-hour aesthetic and positions her as an emotional archivist who preserves cherished moments, not just a photographer who takes pictures.
- Attract dream clients who value artistry. Build a brand that resonates with couples seeking authentic, intimate storytelling and who appreciate the heirloom quality of her work over discount pricing.
- Communicate her unique combination of Michigan roots, signature golden light, and ability to make people feel comfortable in front of the camera, setting her apart from competitors.
as a brand & website designer for wedding photographers and professionals
- Brand strategy & positioning: We defined Alexandra's unique positioning as "The Emotional Archivist," clarifying her voice, values, and the timeless heirloom experience she provides to couples.
- Visual identity design: We crafted a warm, elegant brand system including a custom logo, refined typography, and an earthy color palette that reflects her signature golden-hour aesthetic and Michigan roots.
- Website design & development: We designed and built a beautiful, user-friendly website that showcases her portfolio, communicates her story, and guides dream clients naturally toward booking.
- SEO optimization: We developed strategic page titles and meta descriptions using targeted keywords to help ideal Michigan couples discover Alexandra when searching for their perfect wedding photographer.
our role
design concept
(mood board)
(color palette)
branding
